SUCH AN AMBIANCE!

Tricks to create a good atmosphere

Hello my beloved. We are talking today about an interesting topic that can be useful for us. We already know that the visits do not depend exclusively on the menu, nor on the price, nor on the characteristics of the place, as well as the attention itself. This is a team effort and success will be the result of the right combination of all those things … and something else. The menu is important, but it is the dining-room that gives personality to the restaurant. And here we are going to talk about that special “I do not know what” that surrounds and complements a good dish, which makes people choose us and return. Look, recently I read an article of an absolute genius that I love, where he categorized:

“Food is the fourth reason to go to a restaurant. The first is the welcome; the second, the environment; the third, the decoration ”

Ferrán Adria

Attention to the resulting equation: welcome + decoration x food = atmosphere

It is in the restaurants’ dining-rooms, where he places the next revolution in gastronomy. And I loved it because 20 years ago I said that the day Ferrán talks about the importance of the waiters will really start the balance between kitchen and dining room.

About the welcome and the decoration we have already spoken extensively (read it here), but taking this comment from Ferrán -with which I could not agree more- and allowing me to elaborate a little more about it, we will analyze what it is and how to achieve that super atmosphere. The decoration is much more than the place itself, because it also includes non-material things, such as lighting (making the most of natural light), music (not too loud, allowing clients to chat), environmental perfumes (not too strong, not to mask the kitchen work). Everything  makes the ENVIRONMENT.

Welcome to “good mood”

Friends, this is an art, and to achieve it we will use many other arts, with which we will have the opportunity to shine. Let’s use our talents then, each one his own, and take the opportunity to express yourself because here we can use everything. That you like feng shui, colors, lighting; cool; that you prefer music, aromas or accessories, perfect. Whatever it takes to positively impact the senses of those who visit us, everything adds up when it comes to helping our clients to be more comfortable in our establishment.

Let’s see, a little bit of order

But, how do we order so much talent to be more effective? According to the NLP there is a general scale that groups people by the channel they use most to communicate. Some of us are very visual, others very auditory and others very kinesthetic. (I know, this sounds weird: the kinesthetic is one that is seduced by the textures, he likes to touch everything, is very fixed on the tastes, smells, and everything that brings sensations). Although at each moment there will be a predominant channel and it will not always be the same, when communicating with customers, we can rely on a study that says:

– 35% of people are VISUAL
– 12% of people are AUDITIVES
– 53% of people are KINESTHETICS

Thus, we can already orient our creative strategies of ambiance, more towards textures, colors, lighting and perfumes, than to musical selection or accessories, for example.

Trick to create psychological comfort

How to communicate according to the profile? After detecting if the person is visual, the perfect host will do things like use a slightly higher tone of voice and use very visual expressions in the description of the dishes, make vital movements or point out things with their hands and show them, even pointing out his eyes can work.

In the case of auditories: use a voice without inflections, expressions like “music for my ears” “hey / I listen”. Few movements and nothing strident or bring my hands to my ears may call their attention.

The most widespread is the kinesthetic and therefore the one that will give us the bigger game: our voice with downward inflections, almost whispering. Smile, talk quietly and softly. Softness also in movements. The hands like caressing. We will use words like “sensitivity”, “smell”, “love”, “friendship”, “seduce”.

As we will usually communicate for more than two people, we can simplify the task by making half of our language kinesthetic and the other half visual.

It feels so good here

So, the environment for me would be the result of combining a good welcome with a good decoration. That is, we would have two elements: an intangible and a tangible one.

But, if in a scenario the most important thing -which will give life to the play- will be the actors, in our environment the most important will be the hosts. We are talking about PEOPLE.

And it is in the intangible where is the subject to be dominated: how are you inside? If you are not well -and therefore you do not project a good energy- it will be in yourself where you have to deal with structural changes (not in the decoration, since our spaces are an extension of our psychology): in your attitude, in your beliefs, in your behavior.

The environment is mainly made by people

Then the most important factor will be the mental / emotional / attitude of those who are interacting on stage, that is, the clients and those who attend them. Here is our responsibility and also our power. Maybe you cannot do anything to change something that you don’t like about the decoration, but the environment of kindness in which you are perfectly capable to surround the clients that come to us, depends exclusively on you; and it’s free.

Conclusion

The one that creates the environment is mainly you, the decoration, the music, the aromas, they should be only a support. (If we lean on appearances betting all on the decoration and we forget the training of the staff, customers will not return only for a super original lamp, amazed by how the LED light cuts its profile on Instagram). It is a sum of factors that makes us return to a place and recommend it, and one of the main ones is how you have been treated. It is curious because it is precisely one of the things that is least seen but that have more weight.

Remember: to project that, you must first be fine. If you are overwhelmed, frustrated or depressed, customers will notice, and if you are positive, happy and excited, they will also notice. And people naturally want to be close to those who are well.

Thank you very much for reading me and till another post my friends.

 

Xavi Iglesias

We all do the restaurant and we all do as clients.

1 Comment

  • Contexto creativo on Tuesday December 11th, 2018

    Me encanta como has descrito los pequeños detalles que hacen que la gente vuelva a tu restaurante. Al final lo que cuenta es eso, el tener una actitud positiva, mostrar tranquilidad y no un ambiente cargado de ruido. Una musica relajante puede ayudar a que la gente no alce el tono y por consiguiente los demás se sientan a gusto.
    ¡Gracias por el post! Un saludo

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